Firstly, I apologize for not writing anything in the past two weeks. I won't provide a lame excuse, but for those of you who actually look forward to reading this I am sorry for the big gap. Today I hope to more than make up for it.
One of my first post's on this blog looked into the looming water crisis. While it focused on the water shortage in Libya and how mismanagement is exacerbating the problem, the topic was just a sliver in the larger water crisis we face. Here is another example: a few days ago, I was grabbing some lunch and chose to go with water instead of one of my regular (and favorite) sugary drinks. My choices were Fiji and Aquafina brands of bottled water. I was going to treat myself to some of the nice Fiji Water, but as my hand reached for the square bottle I vaguely remembered hearing or reading something about how Fiji bottled water production is harmful to the environment. Since I know that Aquafina is just re-purposed tap water, I decided to go for that instead.
So was that vague memory accurate? Yes, and, as it turns out, in more ways than one. Firstly, the water source - a large, underground aquifer - has been given almost exclusively to the Fiji Water company. This aquifer is being depleted at an accelerated rate due to the popularity of Fiji-brand water amongst celebrities and the elite, making it one of the go-to brands for the rest of us. The implications for the future water supply of this collection of small islands is grim, as sea-level rise threatens other aquifers and sources of freshwater for the citizens of Fiji. The other environmental problems caused by Fiji bottled water come from the poverty and military conflict imposed on the citizens by the military dictatorship governing Fiji. The military benefits from promoting and protecting the Fijian company, while crumbling infrastructure and government indifference force people to live in conditions that are many generations behind our own society (put another way, people cannot live in an environmentally conscious way because they are just struggling to survive). The company does all it can to exploit the resource and maximize profits, but does not go out of its way to give back to the community or the environment.
Fiji Water is just one of many bottled-water companies out there vying for our dollars. Its actions, which are indeed horrendous, are indicative of a much larger problem driven by us - the consumer. All bottled-water companies such as Nestle, Coca-Cola, Evian, etc. have created a product that we don't really need in the developed world, while exploiting a dwindling supply of clean and replenishable water. Despite the great advertising tricks which have made us seek bottled water in record amounts, most of us don't need it. We get clean, safe water from the taps, why do we need to buy the same thing that is in a bottle? Just because it is from a spring or reverse-osmosified doesn't make it any better or more essential for us.
I admit to drinking the occasional bottle of water. It's handy on the go or if you want water but the place you are patronizing doesn't offer tap water. Barring the very occasional use, bottled water consumption shouldn't be so high. Why do we throw away the bottle when we are finished just to buy more, when we could refill the empty bottle with our own clean tap water? Why do we insist that bottled water is cleaner and better for us when that is just not true? Bottled water should be mainly used by those who do not have a direct, constant source of clean water in their midst. Instead it is the other way around. We should vote with our dollars and stop buying bottled-water in such large quantities. If enough of us do this and return to our tap water, not only will the environment be better protected but the poor will not be oppressed by large corporations over such an essential resource.
One of my first post's on this blog looked into the looming water crisis. While it focused on the water shortage in Libya and how mismanagement is exacerbating the problem, the topic was just a sliver in the larger water crisis we face. Here is another example: a few days ago, I was grabbing some lunch and chose to go with water instead of one of my regular (and favorite) sugary drinks. My choices were Fiji and Aquafina brands of bottled water. I was going to treat myself to some of the nice Fiji Water, but as my hand reached for the square bottle I vaguely remembered hearing or reading something about how Fiji bottled water production is harmful to the environment. Since I know that Aquafina is just re-purposed tap water, I decided to go for that instead.
So was that vague memory accurate? Yes, and, as it turns out, in more ways than one. Firstly, the water source - a large, underground aquifer - has been given almost exclusively to the Fiji Water company. This aquifer is being depleted at an accelerated rate due to the popularity of Fiji-brand water amongst celebrities and the elite, making it one of the go-to brands for the rest of us. The implications for the future water supply of this collection of small islands is grim, as sea-level rise threatens other aquifers and sources of freshwater for the citizens of Fiji. The other environmental problems caused by Fiji bottled water come from the poverty and military conflict imposed on the citizens by the military dictatorship governing Fiji. The military benefits from promoting and protecting the Fijian company, while crumbling infrastructure and government indifference force people to live in conditions that are many generations behind our own society (put another way, people cannot live in an environmentally conscious way because they are just struggling to survive). The company does all it can to exploit the resource and maximize profits, but does not go out of its way to give back to the community or the environment.
Fiji Water is just one of many bottled-water companies out there vying for our dollars. Its actions, which are indeed horrendous, are indicative of a much larger problem driven by us - the consumer. All bottled-water companies such as Nestle, Coca-Cola, Evian, etc. have created a product that we don't really need in the developed world, while exploiting a dwindling supply of clean and replenishable water. Despite the great advertising tricks which have made us seek bottled water in record amounts, most of us don't need it. We get clean, safe water from the taps, why do we need to buy the same thing that is in a bottle? Just because it is from a spring or reverse-osmosified doesn't make it any better or more essential for us.
I admit to drinking the occasional bottle of water. It's handy on the go or if you want water but the place you are patronizing doesn't offer tap water. Barring the very occasional use, bottled water consumption shouldn't be so high. Why do we throw away the bottle when we are finished just to buy more, when we could refill the empty bottle with our own clean tap water? Why do we insist that bottled water is cleaner and better for us when that is just not true? Bottled water should be mainly used by those who do not have a direct, constant source of clean water in their midst. Instead it is the other way around. We should vote with our dollars and stop buying bottled-water in such large quantities. If enough of us do this and return to our tap water, not only will the environment be better protected but the poor will not be oppressed by large corporations over such an essential resource.
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